Research Advisor

Andrew Moss


Andrew Moss has over a decade of visitor research experience in world zoos and aquariums. Specialising in quantitative research methods, particularly the structured observation of visitors, Andrew is interested in the ‘real-time’ effects of zoo animals and exhibits on their visitors.

He has led over fifty evaluation research projects and has numerous publications, in journals such as Conservation Biology, the Journal of Environmental Education, Visitor Studies and Nature. Most recently, Andrew was commissioned by the World Association of Zoos and Aquariums (WAZA) to lead the largest ever zoo and aquarium visitor impacts study (30 institutions; n>6,000). Andrew is a respected peer-reviewer for ten journals, as well as for funding bodies such as the National Science Foundation.

His expertise is valued both within the zoo community and in academia – he is an Associate Fellow at the University of Warwick and a member of the research and education committees for British and European zoo accreditation organisations.


  • Social Research
  • Tracking Studies
  • Statistics
  • Innovative Methods