Facilitate sharing information community.
Improve community with good information.
Report findings through publications.
The ZooWise research project aims to improve public engagement practices, support conservation and biodiversity awareness and activism within the general public.
ZooWise uses established social science research and evaluation methods to facilitate the research capabilities required for this global mission.
Effective visitor research in zoos and aquariums is accomplished through standardized measures for benchmarking, innovative methods for impact evaluation, and the latest technological innovations to facilitate this mission.
This project addresses common constraints and acute limitations to robust, quality and effective visitor research and impact evaluation (e.g. Jensen 2014).
The ZooWise research project extends survey designs and methods from recent global research projects (Moss, Jensen & Gusset 2015). Information collected in this project supports better understanding of key areas for visitor research.
ZooWise connects to the community of practice, ensuring audience insights are useful, shareable, and effectively measure visitor experiences, conservation & biodiversity awareness and learning impacts (e.g. Dawson & Jensen 2011).
Partipating zoos and aquariums are empowered by strong evidence delivered efficiently through automated impact evaluation, with real-time and ongoing insights into visitor experience and outcome, meaningful comparisons and sector benchmarks.