Improvement Oriented Ecosystem

The ZooWise initiative aims to bring institutions together towards common goals in an improvement-oriented network. The goal of collective improvement is enabled in this initiative through self–monitoring, collaboration and sharing good practice among zoo and aquarium practitioners.

In addition to ongoing real-time access to results benchmarked by nation and institution type, in-depth analysis conducted by the advisory board is made available to participating organizations through regular research publications.

Community Community

Facilitate sharing information community.

Evaluation Evaluation

Improve community with good information.

Publication Publication

Report findings through publications.

The ZooWise research project aims to improve public engagement practices, support conservation and biodiversity awareness and activism within the general public.

ZooWise uses established social science research and evaluation methods to facilitate the research capabilities required for this global mission.

Effective visitor research is accomplished through standardized measures for benchmarking, innovative methods for impact evaluation, and the latest technological innovations to facilitate this mission.

timelineFacilitate sustainable & effective impact evaluation

This project addresses common constraints and acute limitations to robust, quality and effective visitor research and impact evaluation (e.g. Jensen 2014).

cameraEnsure high quality & standardized impact measures

The ZooWise research project extends survey designs and methods from recent global research projects (Moss, Jensen & Gusset 2015). Information collected in this project supports better understanding of key areas for visitor research.

nature_peopleImprove social & environmental impacts

ZooWise connects to the community of practice, ensuring audience insights are useful, shareable, and effectively measure visitor experiences, conservation & biodiversity awareness and learning impacts (e.g. Dawson & Jensen 2011).

touch_appUse technology to enable positive change

Participating organizations are empowered by strong evidence delivered efficiently through automated impact evaluation, with real-time and ongoing insights into visitor experience and outcome, meaningful comparisons and sector benchmarks.

done_all Next step:

Review Sector Benchmarking

The cornerstone of ZooWise research is its benchmarking capabilities.


Project Inquiry

Representatives from interested zoos and aquariums are invited to submit general inquiries