Privacy For Customers and Survey Respondents

Overview of Handling Personal Information and Data

This privacy policy explains how the ZooWise Research Project handles your personal information and data. ZooWise is delivered by the Institute for Methods Innovation (IMI), and is supported by technology and services provided by Qualia Analytics. We value your trust, so we’ve strived to present this policy in clear, plain language instead of legalese. The policy is structured so you can quickly find answers to the questions that interest you the most.

This privacy policy applies to all the products, services and websites offered by IMI and affiliate projects, except where otherwise noted. We refer to those products, services and websites collectively as “services” in this policy. Some services have supplementary privacy statements that explain in more detail our specific privacy practices in relation to them. Unless otherwise noted, our services are provided by Institute for Methods Innovation, a non-profit registered in California, if you are in the United States, Canada, Mexico, Central and South America, and by Institute for Methods Innovation, a CIO Foundation registered with the Charity Commision in England, if you are located anywhere else.

For questions regarding this privacy policy or practices, please contact support teams for the ZooWise project ( or Institute for Methods Innovation (

Customers & Survey Respondents

ZooWise surveys and evaluation tools are used by Customers; the people or organisations for whom surveys are created, and who conduct surveys; and Survey Respondents; the people who answer those surveys. The information received from Customers and Respondents and how this information is handled differs, so this privacy policy split into two parts.

  • 1.1. Surveys administered with Qualia Analytics technology.more_vert

    Qualia Analytics provides the platform and evaluation tecnology to host the surveys on ZooWise's websites or on the customer’s website, while also helping collect and process the responses that you submit to the survey creator. The survey creator is usually the same person that invited you to take the survey, and sometimes they have their own privacy policy. If you have any questions about a survey you are taking, please contact us at (

  • 1.2. Are your responses anonymous?more_vert

    Institutions have an ability to anonymize surveys by hiding all personal information (IP addresses, names, addresses, emails) from the display and the analysis. This setting cannot be turned off once there is at least one response. If the setting is turned on the personal data may only be used to send you additional email reminders or randomly select a prize winner and request information where to send it. Contact the data controller institution for the form in which you are participating for more information about your survey.

    Your Content will be treated as confidential information and only used and disclosed in accordance with our Terms (including privacy policies). However, your Content is not regarded as confidential information if such Content: (a) is or becomes public (other than through breach of these Terms by ZooWise and/or IMI); (b) was lawfully known and processed by ZooWise before receiving it from you; (c) is received by ZooWise from a third party without knowledge of breach of any obligation owed to you; or (d) was independently developed by ZooWise without reference to your Content.

  • 1.3. Which information is collected from you?more_vert

    Each survey will have different questions or identifiers. If a survey contains specific questions on your name or email address, this will be submitted and collected as data. Please also note that whenever you fill in a survey, your computer IP address and other platform data will usually be collected. Platform data is collected both to troubleshoot problems with our service and to make improvements to it. We also infer your geographic location based on your IP address.

  • 1.4. Which information is stored by the ZooWise project and its sub-processors?more_vert
    We store information about you (specified below) to provide functionality necessary to invite and store survey responses.
    1. 1. Survey question responses (what respondent have answered).
    2. 2. Email information (email addresses, names to send invitations and reminders).
    3. 3. Respondent metadata (to provide institutions with aggregate data about respondents)
      1. a. Information about your device (Operating system, browser used)
      2. b. Information about your location (IP address, geo-location information)
      3. c. Information about your visits (cookies, access logs)
  • 1.5. We don’t sell your responses to third parties.more_vert

    The ZooWise project team and stakeholders will not, under any circumstances, sell or share your survey responses with third party advertisers or marketers (although the Institution for whom you submit your responses might, so check with them).

    The ZooWise project team and Qualia Analytics merely acts as custodians on behalf of the survey creator who will be your data controller, except as further described in this privacy policy with regard to public surveys.

    If you are visiting from Europe, the data controller for the survey that you are participating in will be accurately identified in each form in an opt-in question or privacy notice messages.

  • 1.6. Access and removal of personal data.more_vert

    Following the guidelines for the GDPR we have implemented a page for all survey respondents to access, delete or modify their own survey submissions.

    You may access the Respondent Portal by clicking here. You will need to type the email address you have used when completing the survey. To verify your identity we will send a link to your email address and by clicking it you will be able to access your completed surveys and modify your data.

    If the survey you have completed was anonymized or did not have any personally identifiable information, unfortunately, you will not be able to access that in an automated way. If you wish to raise an issue please contact us via

  • If you think a survey violates our Terms of Use or may be engaging in illegal activity, please report it to

  • 2.1. Your survey data is owned by you.more_vert

    Results from the project will only be publicised at an aggregate level of data analysis. However, results will not be publicised at the level of individual Client institutions without the explicit consent of a representative of the Client. However, the Supplier reserves the right to publicise the names of the participating institutions at its discretion. Your data will not be re-sold to anyone or used for purposes unrelated to your institution or services offered through the ZooWise research project, except in a limited set of circumstances (e.g. if you’ve given us permission to do so).

  • 2.2. Respondents’ email addresses will be safeguarded.more_vert

    To make it easier for you to invite people to take your surveys via email, you may upload lists of email addresses, in which case ZooWise and its sub-processors act as mere custodians of that data. We don’t sell these email addresses and we use them only as directed by you and in accordance with this policy. The same goes for any email addresses collected by your surveys.

  • 2.3. We hold your data securely.more_vert

    Read our Security Statement for more information.

  • 2.4. Where your data is stored.more_vert

    Qualia Analytics will process your survey data on your behalf and under your instructions (including the ones agreed to in this privacy policy). The nearest server to you will be used to run your survey system and process data.

    If your institution is located within the EU, your responses will be stored and processed in servers in the United Kingdom. Unless doing so on your behalf and under your instructions your data will not be transferred internationally (if a Service we offer you relies on international transfer of data, you will be notified and the transfer will be bind according to the Section 15.10 of the Terms of Use).