arrow_upward

Data Collection Platform

For the first time, zoos and aquariums can have ongoing, long-term and integrated evaluation of audience profile, visitor experience, membership retention patterns and educational impacts, with real-time comparisons to sector benchmarks.

Participating institutions will gain a more accurate insight into visitor experience through automated impact evaluation with built-in benchmarking.

Benchmarking in this project is made possible with very recent innovations in data aggregation technology developed by the research company Qualia Analytics open_in_new, which is delivering the automated data collection and real-time analysis services underpinning the ZooWise project.

playlist_add

Question
Banking

call_merge

Data
Aggregation

translate

Multi-Lingual
Surveys

schedule

Real-Time
Analysis

web

Project
Dashboards

equalizer

Benchmarking

Data Collection Technology

Learn more about ZooWise's automated evaluation system and options available for data collection.

Learn more about ZooWise's automated evaluation system.

To enable zoo and aquarium stakeholders to target improvements, information provided by visitors will automatically be presented to institutional stakeholders in a dashboard.

  1. Graphs summarize visitors' survey responses, underpinned by statistical analysis. Graphs and related analyses are customizable.
  2. Results are shown in the institution's dashboard in real-time, as survey responses are submitted.
  3. Comparison groups will be automatically set by nation and zoo or aquarium type. Other benchmark groupings can be set up by request.
  4. Data is owned by the institution and always downloadable.
Project Inquiry

Representatives from interested zoos and aquariums are invited to submit general inquiries about the ZooWise research project through the form below.

done_all  Next step:

Review Survey Questions

The basis for benchmarking comparisons are a range of question options available to project stakeholders.

navigate_nextNext