For the first time, zoos and aquariums can have ongoing, long-term and integrated evaluation of audience profile, visitor experience, membership retention patterns and educational impacts, with real-time comparisons to sector benchmarks.
Participating institutions will gain a more accurate insight into visitor experience through automated impact evaluation with built-in benchmarking.
Benchmarking in this project is made possible with very recent innovations in data aggregation technology developed by the research company Qualia Analytics open_in_new, which is delivering the automated data collection and real-time analysis services underpinning the ZooWise project.
Learn more about ZooWise's automated evaluation system and options available for data collection.
Learn more about ZooWise's automated evaluation system.
To enable zoo and aquarium stakeholders to target improvements, information provided by visitors will automatically be presented to institutional stakeholders in a dashboard.
The basis for benchmarking comparisons are a range of question options available to project stakeholders.navigate_nextNext