ZooWise: A global audience research initiative for organizations engaging public audiences with nature

ZooWise is a pioneering audience research initiative for zoos, aquariums and other organizations engaging public audiences with nature.

This initiative aims to broaden knowledge within zoos and aquariums around the world of factors that affect the public's understanding of conservation and biodiversity.

ZooWise Mission

The ZooWise research initiative aims to improve public engagement practices, support conservation education and biodiversity awareness and activism within the general public.

ZooWise uses established social science research and evaluation methods to facilitate the research capabilities required for this global mission.

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Impact Evaluation

The ZooWise initiative addresses common constraints and acute limitations to robust, quality and effective audience research and impact evaluation (e.g. Jensen 2014).

ZooWise extends survey designs and methods from recent global visitor research projects (Moss, Jensen & Gusset 2015). Information collected in in this initiative will enhance understanding of essential areas for audience research.

Modern Technology:
Data Collection, Analysis and Reporting

The mission and objectives are enabled with innovative technology that automates the process of data collection, aggregation and processing, sector-level analysis, and evaluation reporting. Audience data are analyzed automatically and presented in a user-friendly dashboard. Each institution can view real-time charts and benchmark scores for its comparison groups.

Data Collection Technology

Learn more about ZooWise's automated evaluation system and options available for data collection.

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ZooWise Question Bank

Once you join ZooWise, you get full access to the Question Bank. But what is it and how does it work?

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Expert Support

This initiative is guided by world-leading expert advisors from around the world. Advisors help to orient the ZooWise initiative and ensure its impact is maximized for participating zoo and aquarium practitioners and their public audiences.

The delivery team facilitates the audience research process using the ZooWise survey tools, supporting zoos and aquariums each step of the way from initial interest to real-time benchmarked analytics.

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            Survey
Design

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            Data
Collection

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            Data
Management

                assessment
            Data
Analysis

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            Data
Reporting
            

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            Capacity
Building

ZooWise Stakeholders

The tools provided through this initiative offer individual institutions the ability to monitor their visitor experiences and impacts in real-time, with relevant benchmarks based on aggregate results from other participating institutions and prior research.

The ongoing evaluation results will provide insights of immediate value across zoo and aquarium operations.

                        local_library
                    Education

                        local_atm
                    Fundraising

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                    Retail

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                    Membership

                        business_center
                    Marketing

                        room_service
                    Catering

Services

Events

Let's get started.

Find out about what's included with participation in the ZooWise research initiative.

Representatives from interested zoos and aquariums are invited to submit general inquiries

ZooWise: A global audience research initiative
Supporting education in conservation and biodiversity

Supporting education in conservation and biodiversity

ZooWise: A global audience research initiative
Supporting education in conservation and biodiversity

Supporting education in conservation and biodiversity

Introducing ZooWise

ZooWise is a pioneering audience research initiative for zoos, aquariums and other organizations engaging public audiences with nature.

This initiative aims to broaden knowledge within zoos and aquariums around the world of factors that affect the public's understanding of conservation and biodiversity.

ZooWise Mission

The ZooWise research initiative aims to improve public engagement practices, support conservation education and biodiversity awareness and activism within the general public.

ZooWise uses established social science research and evaluation methods to facilitate the research capabilities required for this global mission.

Impact Evaluation

The ZooWise initiative addresses common constraints and acute limitations to robust, quality and effective audience research and impact evaluation (e.g. Jensen 2014).

ZooWise extends survey designs and methods from recent global visitor research projects (Moss, Jensen & Gusset 2015). Information collected in in this initiative will enhance understanding of essential areas for audience research.

ZooWise Benchmarking

This initiative enables comparative impact evaluation at a regional, national and global level. This is accomplished using innovative research technology, standardized systems for comparative benchmarking and a focus on visitor experiences and education impacts.

Comparisons are based on standardized measurement tools to understand visitor profiles, experiences and outcomes relating to conservation education. The ZooWise initiative uses benchmarking to aid in the discovery and distribution of best practices.

Modern Technology:
Data Collection, Analysis and Reporting

Data Collection Technology

ZooWise Question Bank

Expert Support

This initiative is guided by world-leading expert advisors from around the world. Advisors help to orient the ZooWise initiative and ensure its impact is maximized for participating zoo and aquarium practitioners and their public audiences.

The delivery team facilitates the audience research process using the ZooWise survey tools, supporting zoos and aquariums each step of the way from initial interest to real-time benchmarked analytics.

ZooWise Stakeholders

The tools provided through this initiative offer individual institutions the ability to monitor their visitor experiences and impacts in real-time, with relevant benchmarks based on aggregate results from other participating institutions and prior research.

The ongoing evaluation results will provide insights of immediate value across zoo and aquarium operations.

Let's get started.

Project Inquiry

Overview

Participate

Resources

Support

ZooWise: A global audience research initiativeSupporting education in conservation and biodiversity

Supporting education in conservation and biodiversity

ZooWise: A global audience research initiativeSupporting education in conservation and biodiversity

Supporting education in conservation and biodiversity

Introducing ZooWise

ZooWise is a pioneering audience research initiative for zoos, aquariums and other organizations engaging public audiences with nature.

This initiative aims to broaden knowledge within zoos and aquariums around the world of factors that affect the public's understanding of conservation and biodiversity.

ZooWise Mission

The ZooWise research initiative aims to improve public engagement practices, support conservation education and biodiversity awareness and activism within the general public.

ZooWise uses established social science research and evaluation methods to facilitate the research capabilities required for this global mission.

Impact Evaluation

The ZooWise initiative addresses common constraints and acute limitations to robust, quality and effective audience research and impact evaluation (e.g. Jensen 2014).

ZooWise extends survey designs and methods from recent global visitor research projects (Moss, Jensen & Gusset 2015). Information collected in in this initiative will enhance understanding of essential areas for audience research.

ZooWise Benchmarking

This initiative enables comparative impact evaluation at a regional, national and global level. This is accomplished using innovative research technology, standardized systems for comparative benchmarking and a focus on visitor experiences and education impacts.

Comparisons are based on standardized measurement tools to understand visitor profiles, experiences and outcomes relating to conservation education. The ZooWise initiative uses benchmarking to aid in the discovery and distribution of best practices.

Modern Technology:Data Collection, Analysis and Reporting

Data Collection Technology

ZooWise Question Bank

Expert Support

This initiative is guided by world-leading expert advisors from around the world. Advisors help to orient the ZooWise initiative and ensure its impact is maximized for participating zoo and aquarium practitioners and their public audiences.

The delivery team facilitates the audience research process using the ZooWise survey tools, supporting zoos and aquariums each step of the way from initial interest to real-time benchmarked analytics.

ZooWise Stakeholders

The tools provided through this initiative offer individual institutions the ability to monitor their visitor experiences and impacts in real-time, with relevant benchmarks based on aggregate results from other participating institutions and prior research.

The ongoing evaluation results will provide insights of immediate value across zoo and aquarium operations.

Let's get started.

Project Inquiry

ZooWise: A global audience research initiative
Supporting education in conservation and biodiversity

ZooWise: A global audience research initiative
Supporting education in conservation and biodiversity

Modern Technology:
Data Collection, Analysis and Reporting