Privacy For Customers and Survey Respondents

Overview of Handling Personal Information and Data

This privacy policy applies to all the products, services and websites offered by Qualia Analytics Ltd., Qualia Analytics LLC, and affiliate or subsidiary brands, except where otherwise noted. We refer to those products, services and websites collectively as “services” in this policy. Some services have supplementary privacy statements that explain in more detail our specific privacy practices in relation to them. Unless otherwise noted, our services are provided by Qualia Analytics LLC. inside of the United States, and by Qualia Analytics Ltd. everywhere else.

This privacy policy explains how Qualia Analytics handles your personal information and data. We value your trust, so we’ve strived to present this policy in clear, plain language instead of legalese. The policy is structured so you can quickly find answers to the questions that interest you the most.

For questions regarding this privacy policy or practices, please contact support teams for the ZooWise project ( or Qualia Analytics (

Customers & Survey Respondents

Qualia Analytics surveys and evaluation tools are used by Customers, the people or organisations for whom surveys are created, and who conduct surveys and Survey Respondents, the people who answer those surveys. The information received from Customers and Respondents and how this information is handled differs, so this privacy policy split into two parts.

  • 1.1. Your survey data is owned by you.more_vert

    Results from the project will only be publicised at an aggregate level of data analysis. However, results will not be publicised at the level of individual Client institutions without the explicit consent of a representative of the Client. However, the Supplier reserves the right to publicise the names of the participating institutions at its discretion. Your data will not re-sold to anyone or used for purposes unrelated to your institution or services offered through the ZooWise research project, except in a limited set of circumstances (e.g. if you’ve given us permission to do so).

  • 1.2. Respondents’ email addresses will be safeguarded.more_vert

    To make it easier for you to invite people to take your surveys via email, you may upload lists of email addresses, in which case Qualia Analytics acts as a mere custodian of that data. We don’t sell these email addresses and we use them only as directed by you and in accordance with this policy. The same goes for any email addresses collected by your surveys.

  • 1.3. We hold your data securely.more_vert

    Read our Security Statement for more information.

  • 1.4. Where your data is stored.more_vert

    Qualia Analytics will process your survey data on your behalf and under your instructions (including the ones agreed to in this privacy policy). The nearest server to you will be used to run your survey system and process data.

  • See Full Institution Policy

  • 2.1. Surveys administered by Qualia Analytics.more_vert

    We host the surveys on our websites or on the client’s website and collect the responses that you submit to the survey creator. If you have any questions about a survey you are taking, please contact us ( Please note that Qualia Analytics is not responsible for your responses to surveys. The survey creator is usually the same person that invited you to take the survey and sometimes they have their own privacy policy.

  • 2.2. Are your responses anonymous?more_vert

    Your Content will be treated as confidential information and only used and disclosed in accordance with these Terms (including privacy policies). However, your Content is not regarded as confidential information if such Content: (a) is or becomes public (other than through breach of these Terms by Qualia Analytics); (b) was lawfully known to Qualia Analytics before receiving it from you; (c) is received by Qualia Analytics from a third party without knowledge of breach of any obligation owed to you; or (d) was independently developed by Qualia Analytics without reference to your Content.

  • 2.3. Each survey will have different questions or identifiers.more_vert

    If a survey contains specific questions on your name or email address, this will be submitted and collected as data. Please also note that whenever you fill in a survey, your computer IP address will be collected to infer location.

  • 2.4. We don’t sell your responses to third parties.more_vert

    The ZooWise project team and stakeholders will not, under any circumstances, sell or share your survey responses with third party advertisers or marketers (although the Institution for whom you submit your responses might, so check with them).

    The ZooWise project team and Qualia Analytics merely acts as a custodian on behalf of the Institution who controls your data, except as further described in this privacy policy with regard to public surveys.

    If you think a survey violates our Terms of Use or may be engaging in illegal activity, please report it to

  • See Full Respondents Policy