Research Advisor

Dr. Eric Jensen


Dr. Eric Jensen is a social scientist with social change ambitions. He cares deeply about the well-being of people, plants, and animals.

Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Most recently, he was commissioned by the World Association of Zoos and Aquariums (WAZA) to lead the largest ever zoo and aquarium visitor impacts study (30 institutions; n>6,000).

He is a world-leading expert specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts. Dr. Jensen teaches social research methods at the University of Warwick and is the author of Doing Real Research: A Practical Guide to Social Research (SAGE). As the senior research advisor, Eric provides expert support in developing the methods and survey design to best meet research and evaluation needs for participating institutions.

Eric is a world traveler, a lover of guacamole and craft beer. Not necessarily in that order.


  • Research Methods
  • Impact Evaluation
  • Survey Design
  • Innovative Methods
  • Evaluation Frameworks
  • Evaluation Training
  • Public Engagement
  • Science Communication
  • Informal Education
  • Family Research
  • Social Change